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Ty Bro Ddyfi, 52 Heol Maengwyn, Machynlleth, Powys, SY20 8DT, UK. phone: 01654 703965 e-mail: info@ecodyfi.org.uk

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Tourism project strengthens the local economy

A significant project to develop tourism in the Dyfi Valley was launched at a busy event at Bro Ddyfi Leisure Centre on April 10th. Called the Dyfi Valley Tourism Growth Area, it is led by local businesses and supported by all the relevant agencies. It works particularly in the Powys and Gwynedd parts of the Dyfi valley.

'Tourism Growth Areas' are Wales Tourist Board designations, designed to bring funding into areas with innovative ideas where people are working together. The Dyfi Valley TGA is jointly funded by a partnership of the WTB, Powys County Council, Gwynedd Council, Tourism Partnership - Mid Wales and the WDA. If enough projects come forward with investment proposals, the process will bring half a million pounds of ring-fenced WTB capital grant funding into the Dyfi Valley.

The project began with a local 'sustainable tourism' forum and grew from there, leading to an action plan. Some of the main points in it are to develop further opportunities for activity tourism (especially biking) and to improve the quality of every aspect of a visitor's experience in the valley, from public transport to pub entertainment.

The project has one part-time project officer at ecodyfi, the Dyfi Valley community regeneration organisation. Teresa Walters manages the process from her office at Ty Bro Ddyfi in Maengwyn Street. She is keen to help businesses develop ideas and find the necessary match funding by accessing business support and other sources.

Peter Jones of Celtica chairs the group steering the process and threw down a challenge when opening the event. "The Dyfi Valley has worked hard to achieve this status, learning from past experience", he said. "I now appeal to the business community of Bro Ddyfi to be innovative, creative and positive. We have five years in which we can achieve our goals but without the ideas and commitment from the business community, the money will not be spent and our achievements will be limited."