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Getting Fit? What a pain in the Assets!


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Contact details

Ty Bro Dyfi

Y Plas,
Machynlleth, Powys, SY20 8ER, UK.
phone: 01654 703965

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press release16/4/2008

Delyth Richards (Mentro Allan), Ann Lloyd-Jones (Ann's of Newtown), Imogen Pettitt (Mentro Allan), Louise Hughes (Ecodyfi Volunteer) & Gwenno Davies (ecodyfi) with their bras and certificates

Pictured celebrating the scheme are Delyth Richards (Mentro Allan), Ann Lloyd-Jones (Ann's of Newtown), Imogen Pettitt (Mentro Allan), Louise Hughes (Ecodyfi Volunteer) & Gwenno Davies (ecodyfi).

Sports bras are a subject close to Imogen Pettitt's heart and she has a very personal reason for organising a collaboration between her project, Mentro Allan, and the local underwear shop.

"I used to do a lot of cross country running as a teenager, or at least I did until puberty, when my developing figure put paid to all that bouncing around,” said Imogen.

"The pain and embarrassment of clutching my newly developed bosoms to my chest to stop them hurting meant that I gave up running and most other sports," she added. "If I'd been told about sports bras back then it might have been a whole different story!"

Ann's, of 9 Heol Maengwyn, Machynlleth, and Mentro Allan Bro Ddyfi (a health research project) have teamed up to offer 40% discounts on Triumph's 'Tri Action' range of sports bras for all Mentro Allan participants.

This brings the price down from £20 to just £12 and the great thing is that anyone can qualify for the discount by coming on four Mentro Allan activities in any six month period.

"The Tri-Action is available is all sizes, from 32 - 42 inch backs, from B to F cup. They're available in black or white. Pop in for a look or a free fitting,” said Ann Lloyd-Jones.

Mentro Allan activities are free and fun. Some are open to all and some are created with specific groups in mind, for example, post-natal mothers or 11 to 18 year olds.

There's something for everyone. A full programme is available from or email or ring 01654 703965 to speak to Teresa or Delyth.

Anyone wishing to get active and involved in the project, or to become a research participant (which means logging your weekly exercise once every six months) can contact Teresa at ecodyfi by phoning 01654 703965 or emailing or calling in to ecodyfi’s office at Ty Bro Ddyfi, Machynlleth (opposite Maengwyn Café).

Notes for editors:

Mentro Allan is a collection of projects in Wales supported by the Big Lottery Fund and a national partnership. The programme targets specific groups that are generally less active than the wider population.

Each of the projects will be funded for four years to increase the physical activity levels of its target group, making best use of the local natural outdoor environment close to where people live. The programme will collect evidence on the effectiveness of specific interventions designed to increase people's levels of health-benefiting physical activity.

Mentro Allan Bro Ddyfi Venture Out: email

The Bro Ddyfi Mentro Allan programme will engage individuals in the Dyfi Valley community to increase levels of their physical activity, using a variety of settings in the outdoor natural environment.

Our main target group is the broad population who experience rural isolation and who live sedentary lives. We are particularly concerned with individuals suffering from loneliness and social exclusion as a result of poor access to services and a dispersed population pattern, though activities will be open to all residents.

Our sub-target groups are: parents of young children, especially young parents; 11-18 year olds, especially those at risk of social exclusion; people with mental health issues, especially those not in regular contact with support groups and services. We will target residents of the Machynlleth, Cadfarch, Glantwymyn and Llanbrynmair areas, but residents from other parts of the valley will be welcome to join in.

Ecodyfi is the lead body and other partners include: Community Action Machynlleth And District; Coed Lleol; US Mach; Mudiad Ysgolion Meithrin, Sir Trefaldwyn; Play Montgomeryshire; NPHS Inequalities in Health project; Bro Ddyfi Communities First; Powys County Council; Tir Coed; NCH Sure Start; PAVO.

Ann's of Newtown

Ann's have been looking after Machynlleth's assets for the past 18 years.

Contact: Ann Lloyd-Jones, Ann's of Newtown, 9 Heol Maengwyn, Machynlleth, Powys. 01654 703059