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Growing tourism in the Dyfi Biospheres


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Ty Bro Dyfi

Ty Bro Ddyfi,
Y Plas,
Machynlleth, Powys, SY20 8ER, UK.
phone: 01654 703965

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press releaseMarch 2014

Growing tourism in the Dyfi Biospheres

Tourism businesses from all corners of the Dyfi Biosphere gathered with community and government representatives on Tuesday 4th March to celebrate the recognition by the Welsh Government that the area has the potential to be one of Wales’ foremost destinations for visitors, in addition to its existing status with UNESCO.

The event included a launch of the new tourism plan for the internationally-recognised Dyfi Biosphere, which aims to make the area a world class sustainable destination by 2017. The plan’s construction has been coordinated by Andy Rowland of ecodyfi, in consultation with dozens of others, with financial support from Tourism Partnership Mid Wales.

He said that reaching the ambitious aim will need everybody to work together. “The key to success will be making sure that visitors have a great time throughout their stay, so that they come more frequently, stay longer and tell their friends”, he said. “Providers of accommodation and attractions can only control what’s within their properties”, he added, “so the public transport and toilets that are needed, the access to the countryside and the giving of helpful information is up to the rest of us”.

The plan estimates that tourism is worth around £76M to the Dyfi Biosphere economy annually, much of which is spent in Aberystwyth. It supports services valued by the local community as well, such as leisure centres and bus services.

Many of the actions proposed in the plan involve improving what’s on offer, and to make sure it gives people a genuine experience of what is distinctive and precious about the area and its community, including its environment and bilingual vitality.

The event at Y Plas in Machynlleth included short presentations from groups in Dinas Mawddwy, Corris, Llanbrynmair and Llandre, showing how businesses, community councils and walking enthusiasts can achieve more by working together.

Walking was given particular attention in the event. Although it’s one of the most popular activities for visitors, the area doesn’t make the most of the fantastic walking resource available. Machynlleth could become a walking hub, since two of Wales’ four long distance trails meet there – while the Wales Coast Path had a lot of attention last year, the equally beautiful Glyndŵr’s Way is less well known.

Another way to make more of our heritage is to encourage visitors to visit and appreciate churches, chapels and other sacred sites. Llandre Heritage is coordinating action in northern Ceredigion based on some of these peaceful places.

The day also included the very first annual meeting of the Dyfi Biosphere Tourism Association. Chair Sarah Reast of Machinations said, “I was very pleased with the way people took the opportunity to meet others who share similar goals and ambitions and look forward to more of them joining our association.”

Further information:

Andy Rowland, ecodyfi Manager 01654 703965

Sarah Reast, Machinations 01650 521728